1/31/07

Shuffle This!


Apple has just released another "color revision" to the iPod line. I'm an avid iPod fanatic, using both the 4GB Nano (original, black) and the 30GB Video (white)... I love the concept of colors, having the ability to choose which color suits my personality best is quite delightful. And the original iPod, with its white head phones that screamed: "I'M AN IPOD USER! HEAR ME ROAR!" -- was actually originally just for uniformity... White iPod, white headphones. Nothing special, until after the digital music revolution, sparked by the iPod. So, seeing as how we have half a dozen colors of iPods, why not have matching headphones? Maybe it's a bit too much... Maybe the white headphones are still as much as a trade mark as the glowing Apple logo on the MacBooks are.

But each time Apple does one of these color series, I can't help but think just how cool it would be to have all five! And why five colors? Both the nano and shuffle have have colors, but the nano doesn't have orange whereas the shuffle doesn't have black. Hmmm, it makes me wonder what the goal of Apple's marketing team is for the colors series...

Back when the iMac was just getting off the floor, there were two revisions of the iMac 5-Colors series, revisions C and D... Both with colors like "Blueberry" and "Tangerine" -- then a following series -- not specifically "five" this time, however there were five colors, just not released at the same time. This time, the colors were a little more sophisticated, such as "Indigo" and "Ruby." Followed up by further "additional" colors, such as Graphite and White -- each indicating a change in a small feature here or there. Then came the insanity of the "special colors" (if you can call them that) of "Blue Dalmatian" and "Flower Power" -- but, aside from ascetic changes to these Macs, there wasn't much of a serious over-hauling of the hardware or the software no matter which color one purchased. The point in going so crazy with colors seemed almost a "Collect All 5" thought pattern... In other words, "let's make more money!"

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